Dido is a renowned artist, celebrated for her soul-stirring performances and captivating music. Her impact on the music industry resonates with the passion and depth of her compositions, touching the hearts of millions of fans worldwide.

In developing the design for her 2019 tour website, I delved into the multifaceted world of her music, applying the principles of gestalt and semiotics with lines and points to craft a unique family of iconography.Ā 

The result of this creative effort is a comprehensive collection of over 300 meticulously designed visuals in two distinct sizes: 24Ɨ24 px and 16Ɨ16 px. Each visual in this set was crafted with a focus on Gestalt and Semiotics principles, aiming to reflect the core identity of Dido and resonate with her audience.Ā 

These visuals represent not only different aspects of the world of music and performance but also symbolize efficiency and industry best practices.



Iconography Dido
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Iconography Dido

In this endeavor, my role as a designer was pivotal. I collaborated closely with Dido's team, applying the principles of Gestalt and Semiotics to Read More

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